Since posting this, it has attracted the attention of the Lurapets staff, which I’m not ashamed of. However, I’d like to warn anyone who is going to take the time to read the comments to just read the first few comments, because that’s generally how the entire thread goes.
To those of you coming from other sites, or from the Lurapets staff, I urge you to please be cautious because you’re not just responding to me, you’re responding in a capacity that all of your members can be. Choose your words wisely.
A couple of months ago, specifically July, I had the thought to write a post about Lurapets, and the similarities to Subeta. I’m no stranger to other sites ideas, and incorporating them into my own site. For example, recently we took an incredibly popular feature of Twitter (the @username) function, and incorporated it into our forums, and called it “pinging”. It alerts you when you’ve been called to a thread.
This is an example of taking an idea, and building on it. Making it your own. Another example is the ‘Human Avatar’ feature, that is similar to the avatar function on Gaia. We saw the potential to change Pet Sites forever (to our credit, it has. Find a virtual pet site without an avatar dress up game now
) and tried to find ways to build on it. You can layer, we make extensive uses of ‘hexes’, and other modifications to the general idea that have carried onto the entire industry.
We use ideas (and I have no problem saying so) and we build on them, making them our own. We make sure that they aren’t blatant rip-offs that just scream to have a blog post like this written about them.
Now, I told myself that it wasn’t worth it to write the Lurapets post. There are currently 33 people online on Lurapets, compared to the 655 on Subeta. I’m not concerned about Lurapets being competition, because frankly, it’s not. I don’t expect Lurapets to be competition anytime in the future, because their entire business plan is copying everything that Subeta does so we will always be one foot ahead of them. Rather, we will always be miles ahead of them.
Here are just some examples of things that I noticed are Lurapets that feel… familiar.


The first image is of the news post for the September 2009 Collections, which are a monthly present filled with a selection of 10 items. The second image is of Lurapets adding a September Collectible (at the end of September, no less!) which appears to contain 11 items.
To be fair, we just started doing the 10 item collections at the start of this year, in January. Prior to that, we had a 15 item ‘donation present’ that contained 15 items and you got one at random.

I’m going to knock a few things out with just this one image, which is handy. First, and foremost, Subeta was the first site to incorporated the ‘hover’ feature for items. This has been a feature for years, though recently we updated it to use AJAX and call the data as you hover over to save the page from loading hundreds of item data on page-load. Older browsers tend to not like that.

Another important thing to recognize from this post is the costume trunk idea. I can’t claim that Subeta was the first thing to ever have a costume trunk, because that’d be incorrect. However, we were the first site with human avatars to incorporate this into a cash shop. That mermaid trunk seems familiar… Oh wait, that’s right!
And finally, the last issue with this screen shot is the cash shop.

Magical Pet Collar (which increases your pet slots) and the Premium Star Plushie. Now, I’ve never had a problem with “gold accounts” or “diamond accounts” or “premium accounts”, or anything like that. Subeta was the first site in our industry with that functionality, but it’s fairly common and has been a staple of the internet since it started. However, that in combination with the rest of the items in this cash shop (including the magical pet collar) which are all essentially copied from the Subeta Cash Shop is what makes it pretty obvious what is going on here. Another thing is the ability to have your own custom item, but in that respect I actually feel poorly for the Lurapets team because it’s something is very difficult to pull off (We’d know, we’ve tried it… twice
)
All of this post, the things mentioned, have for the most part been posted today on Lurapets, with the exception of the Premium Accounts and the Magical Pet Collar. What that means is that they are still not done copying Subeta. They are still not content with being a ripoff and have to continue pushing themselves into that corner.
I challenge any member of Lurapets to post a piece of original content on Lurapets, that cannot be found on another site.
Beyond all of that, I hope that I won’t have to be writing about Lurapets again. That means that, Ken, if my friends start getting Deviantart messages again (as I see that you’ve started to send them out again!) I will call you out. And it won’t be on virtualpetlist, I will call you out so that your members see it. That is seriously dirty and something that not only hurts your reputation, but your sites reputation, and all of the people that work for you. Last time you did this, I remember your staff spending a lot of time sticking up for the site itself, that they’d invested a lot of time, energy, and value as far as art is concerned, into. I hope you are more respectful to the community this time around.
One more little bit. I’m not against competition, or there being more sites in the virtual pet community. I welcome it. That’s why I haven’t said anything about Lurapets up until this point. I’ve been secretly praying that they’ll maybe branch off and start coming up with things original to their site. That’s why I rarely discuss or comment on other virtual pet sites, because it’s not my place. I run my site, and I’m incredibly fortunate to be doing that and be so successful at it.
The reason I am posting this is because I’ve seen Lurapets keep stealing from my site from day one. This is content that we have worked hard on for years to develop, and have hired and paid staff to help create. The majority of this isn’t something that we stole from someone else, or spent a day throwing together. This is an ongoing issue and something that I take personal offense to. I could have put together forty more examples if I had the time or patience to browse Lurapets.
If you’re a member, I suggest you read this thread at SubetaDrama. If you aren’t a member, I suggest you sign up
.
XOXO
Keith Kurson
(Please excuse any grammar/spelling errors, not only is it not my forté but it’s 1:30AM)